Para-Noir Productions - individual project profile

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Each of our clients has a unique vision in regards to their advancement into, and beyond, the digital age. As such, it is impossible for us to set fixed rates for our services.

In order for us to gain a basic understanding of your needs up-front, therefore, we've devised the following form. After completing this form, you'll receive a response from the Para-Noir team within 24 hours outlining how best we can meet your needs, while remaining within your budget and allocated time frame.

Feel free to leave some sections blank in the case that they don't apply to you, or if you are open to suggestion.

If this form doesn't suit your style, we encourage you to with any comments, queries or inquiries you may have.

Contact Information

Company:

Contact Person's Name:

Title:

Physical Address:

Telephone(s):

Fax:

Email:

URL (or proposed URL):

Project

1. How would you define this project: (tick all that apply)
marketing communications site (company/product info, etc.)
web-based game or entertainment site
community site
web-based application (tool or utility)
portal
content-based publishing site
sales/e-commerce site
modification of current site
Other (please explain: )

2. What features and functionality do you think you'll need: (tick all that apply)

1 = must have
2 = would like, but not essential at this stage
3 = possibly / not sure
4 = don't need

1 2 3 4 Identity

Branding

Naming

Logo Design

1 2 3 4 Design Requirements

Information Architecture (navigation, organization, restructuring)

Graphic Design

Audio/Video Development

3D Modeling/Animation

Flash or Other Animation

Content Development

Chat or Discussion Areas

Transactions (catalog and shopping cart)

Search Engine

Localisation/Globalisation

Other (describe: )

1 2 3 4 Functional (Back-End) Requirements

Database Design and Integration

Commerce Engine

Community Tool Development (message boards, chat, etc.)

Advertising and Sponsor Management

Traffic Logging and Analysis

User Tracking (including cookies)

Java or Application Development

Security

Web Hosting Recommendation/Assistance

Technology Tool Research and Recommendations

Other (describe: )

1 2 3 4 Marketing Strategy

Release Strategy and Project Plan

Brand Strategy

Online Identity Guidelines

Content and Editorial Strategy

Community Model

Commerce and Merchandising Plan

Media Strategy (Offline)

Staffing Plan

1 2 3 4 Other Needs

Editorial Review

Usability Testing

Regular Maintenance

3. What are your long-term objectives for this project: (tick all that apply)
Create a new marketing presence on the Internet.
Develop a strong online brand (or division or product).
Reposition an existing marketing presence on the Internet.
Internationalise a site or portion of a site.
Develop one-to-one marketing initiatives and relationships.
Provide extensive customer sales or support functions.
Provide detailed product or catalog-based information.
Establish personal contact with visitors and elicit feedback.
Develop or improve online experience or online consumer purchase experience.
Build a community for a particular affinity group (such as specific types of customers or strategic partners).
Establish and maintain a technological edge over your competitors.
Other (please describe: ).

4. What are your revenue or cost-savings goals and objectives: (tick all that apply)
Develop advertising-based revenue.
Develop merchant or customer listing revenue.
Develop direct sales revenue for: company group; division; product etc.
Develop subscription or other ancillary, transaction-based revenue.
Reduce traditional sales or support costs.
Increase the productivity of internal operations (for group/division).
Increase traffic to site (number of customers per in the first after launch).
Increase total sales (sales goals targets by in the first after launch).
Other (please describe: ).

Audience

1. Who is your primary target audience, and how would you describe them? (consider demographics and psychographics such as lifestyle, attitude, purchasing habits and motivations)

2. Your secondary target audience?

3. If this is a commerce site, describe their current buying experience and subsequent needs:

4. Have you conducted any market research to define your audience(s)? If so, please share.

5. What are the top four reasons first-time users would come to the site?

6. What are the top four reasons first-time users would become loyal return customers?

7. What would be the barriers, if any, to acceptance?

Industry

1. Can you share any current trends in your industry? The future direction of your industry as you envision it?

2. Who are your biggest competitors?

3. What do you like/dislike about their sites?

4. How do you see yourself defining a competitive advantage within this industry?

Brand Attributes

1. List some adjectives that describe the site experience you want to create:

2. If your site was a piece of music, what style would it be? (classical, hard rock, etc.)

Branding, Marketing, and Promotional Issues

1. Are you seeking to extend, maintain, or develop any brands over the Internet? If so which ones?

2. Do you use an advertising agency, or brand design firm? If so, how involved will they be in the development or redesign of your website?

3. How do you plan to promote your product and/or site? (Do you have a media budget, marketing/promotional strategy, and PR plan?)

4. Which traditional media methods will you use to drive traffic to your site? (tick all that apply)
Advertising: Print; Radio; TV; Outdoor signage campaigns
Direct Mail
In-store promotions
Giveaways
Events
Word of mouth
Other (please describe: )

5. Do you have examples of other sites that you find appealing? If so, please identify them and why they are attractive to you.

Budget

1. What is your estimated budget ($USD) for site development: (choose one)
under $1,000
$1,000 - $2,500
$2,500 - $5,000
$5,000 - $10k
$10k - $15k
$15k - $20k
$25 - 50k
$50k - $100k
$100k - $150k
over $150k

2. Do you have additional budgets allocated for:
media?
hosting?
maintenance?

Schedule

1. What is your deadline for selecting a web vendor:

2. What is your estimate launch date: or Don't know what is feasible yet

3. Are there any external factors driving your launch date? (product launches, industry shows, etc.)

Infrastructure

1. Do you have your own web server? (tick one)
Yes, an internal server.
Yes, a hosting service.
No, we will organise a web server.
No, we need you to organise a web server.

2. What legacy systems or databases are currently in place?

3. Do you have target platforms or browsers?

Vendor

1. What aspects of a vendor's performance are important to you? (capabilities, work style, geographical location, size, reputation, status, etc.)

2. Are there other known details you would want to tell a prospective vendor?

Final Thoughts

Any last comments that you think may help, or anything we haven't covered above that you consider significant?

2. What features and functionality do you think you'll need: (tick all that apply)
1 = must have 2 = would like, but not essential at this stage 3 = possibly / not sure 4 = don't need
1	2	3	4	Identity
				Branding
				Naming
				Logo Design

1	2	3	4	Design Requirements
				Information Architecture (navigation, organization, restructuring)
				Graphic Design
				Audio/Video Development
				3D Modeling/Animation
				Flash or Other Animation
				Content Development
				Chat or Discussion Areas
				Transactions (catalog and shopping cart)
				Search Engine
				Localisation/Globalisation
				Other (describe: )

1	2	3	4	Functional (Back-End) Requirements
				Database Design and Integration
				Commerce Engine
				Community Tool Development (message boards, chat, etc.)
				Advertising and Sponsor Management
				Traffic Logging and Analysis
				User Tracking (including cookies)
				Java or Application Development
				Security
				Web Hosting Recommendation/Assistance
				Technology Tool Research and Recommendations
				Other (describe: )

1	2	3	4	Marketing Strategy
				Release Strategy and Project Plan
				Brand Strategy
				Online Identity Guidelines
				Content and Editorial Strategy
				Community Model
				Commerce and Merchandising Plan
				Media Strategy (Offline)
				Staffing Plan

1	2	3	4	Other Needs
				Editorial Review
				Usability Testing
				Regular Maintenance